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From Beading DIYs to Fashion Week: The Creative Journey of @thestylefreed
In this edition of Designer Spotlight, we’re thrilled to highlight the bold creativity of Vanessa, the visionary artist behind @thestylefreed. Rooted in necessity and fueled by imagination, Vanessa’s DIY journey began when a move abroad reshaped her shopping habits and, in turn, her design philosophy. Known for her love of hats, headpieces, and accessories, her work is infused with personal flair, and an undeniable passion for beads and shells. Her designs have already gained international recognition, making waves during Denmark Fashion Week and being featured in Italian Vogue, The New York Times, NYT Style, Vogue USA, L'Officiel Brazil, and Vogue Scandinavia. Whether she’s weaving cowrie shells into a striking DIY hat or experimenting with bone beads and metal accents, Vanessa’s creations embody both storytelling and style.
How did you get into Clothing Design and DIY Projects?
Out of necessity…moving to Denmark changed a lot of my shopping choices and I had to get creative to avoid custom fees. (esp with buying hats)
DIY Charm and Pendant Embellished Blazer by @thestylefreed.
Silver Cowrie Shell Pendant Chain Mail Headpiece by @thestylefreed.
Silver Cowrie Shell Pendant Hand Band by @thestylefreed.
What types of clothing, accessories, or DIY alteration projects do you most enjoy working on?
HAT HATS HATS and of course head pieces…esp the ones that highlight my loves for cowrie shells and beads
Custom Brass Cowrie Shell Pendant Hat by @thestylefreed : Photo by @modehunter
Custom Brass Cowrie Shell Pendant Hat by @thestylefreed : Photo by Emma Grann
Custom Cowrie Shell Fringe Hat by @thestylefreed featured in L'Officiel Brazil.
Beaded Fringe Hat by @thestylefreed featured in The New York Times.
What types of beads, charms, and materials are your favorite to work with?
I think my middle name may be “cowrie” lol. I love to work with cowrie shells (esp the big metal ones from @thebeadchest)…it’s a close tie between the Mala Bone Beads… I just love those.
Beaded Fringe Hat by @thestylefreed featured in The Vogue USA.
Where can our readers purchase your designs and creations?
I’m the worst type of artist… I haven’t shared my work “yet”…and learning how to let go. But I do have a virtual waiting list for the day I do decide to open up for orders. www.stllm.com
What is your biggest design achievement so far?
Has to be the notorious “beaded wig cap”…it’s the one project that has humbled me as a creative…but also it is the one everyone requests. Some of my favorite fashion icons has inquired about the cap, and I’m so honored (but still not ready to share)
Who are some Designers, DIY Creators, and Artists that inspire your work?
I totally will also praise the creative efforts of Erykah Badu whose style is at the core of my daydreams. Other artists that inspire me are Lauryn Hill, Solange Knowles, and Tracee Ellis Ross. A designer that inspires me is my younger brother, Travis, who is the head of my production team for when I finally ready to share my art with the world.
Photo by Edoardo Pallaoro
Vanessa’s journey reminds us that design can be born from both resourcefulness and natural inspiration. From her now-notorious beaded wig cap to her global recognition in the fashion press, her art captures the essence of self-expression and community. While her pieces aren’t yet available for purchase, Vanessa continues to inspire makers and dreamers alike to reimagine what’s possible. We hope her story sparks ideas for your own bead work and art projects.
#TheBeadChest
Explore Vanessa's favorite Pendants to work with today, and start crafting your next DIY project with The Bead Chest.
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